Step-By-Step Instructions:Common Questions:Related Articles:
Kickstart your marketing efforts with OttoMatey! This guide will walk you through the process of planning and creating campaigns, ensuring you optimize your outreach and boost sales.
💡 TIP: Proper planning and understanding your Ideal Customer Profile (ICP) can significantly enhance the effectiveness of your campaigns.
Step-By-Step Instructions:
- ### Planning Your Campaign:
- Decide on the type of campaign and the copy (emails or direct messages).
- Determine your Ideal Customer Profile (ICP) to target the right audience.
- Identify posts or events to target. Add their links to your campaign for automatic targeting.
- ### Creating Your Campaign:
- Navigate to your home dashboard by entering https://app.ottomatey.com/
- Log in using your OttoMatey credentials.
- Click the orange “+Create New Campaign” button in the top right corner.
- Choose between a "simple" campaign or a "smart campaign".
- Name your campaign, add links to target posts/events, and set your outreach sequence. Optionally, add search URLs from LinkedIn Sales Navigator.
- Click “+ Add Step” to choose campaign actions. For LinkedIn campaigns, consider “_Send connection request_” and “_Send message_”. Add your desired copy for each action.
- Adjust action delays using the timer buttons to space out activities.
- Incorporate additional automated actions, like auto-following LinkedIn profiles.
- Once satisfied, click “Run Campaign” or save as a draft for later edits.
Common Questions:
Q: What's the difference between a simple and smart campaign in OttoMatey?
Answer: A simple campaign offers a straightforward outreach strategy, while a smart campaign provides more customization and complex sequence flows.
Related Articles:
- * *
💡 Tip: Always review your campaign settings and sequence to ensure you're targeting the right audience and optimizing your outreach strategy. If you have questions or need further insights, our support team and AI bot are here to assist!
Updated on: 08/07/2024
Thank you!